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Looking at a Frazer alternative

Frazer is a long-established dealer management system for independent dealers, and it is well regarded for exactly that job. If you are weighing AutoEdge against it, the difference worth understanding is how much sits inside one system and where you use it from.

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Where you use it from

AutoEdge runs in a browser and on a phone. The person photographing a car in the lot, the manager pricing it at a desk and the salesperson checking a customer in at the door are all in the same system, on whatever device is in their hand, without a workstation in between.

What AutoEdge adds around the DMS

  • Pricing guidance on live comparable listings, with the units that need a decision surfaced first.
  • A CRM with a shared text and email inbox, showroom visits, test drives and measured follow-up.
  • A dealership website on your own domain, built from live inventory, plus marketplace syndication.
  • A guided photo walkaround that runs on the phone already in the photographer's hand.

And the accounting stays in the system

  • A double-entry general ledger that posts from the deal, not re-keyed from it.
  • Receivables, payables, period close and bank reconciliation.
  • Financial statements, an inventory schedule and vehicle profitability.
  • QuickBooks IIF and CSV export, so your accountant is never blocked on us.

Questions worth asking either way

  • Can the people who are not at a desk use it from where they actually work?
  • Is pricing evidence in front of the person making the pricing decision?
  • Does your website come from the same inventory, or does somebody re-enter the cars?
  • How are backups taken, and has a restore ever been tested?